Electronics cluster thriving

Despite the current global economic climate and recent trend of shifting manufacturing offshore, these companies, members of ElectronicsAuckland,  are innovating and growing exports from a New Zealand production base. Examples are:

Cleanflow Systems has recently merged with a US company, and competitor in the large pipe inspection industry, Redzone Robotics. As part of this merger a $US 25 million investment was made by ABS Capital Partners Inc., a leading growth equity investor. With an increased US-based sales force, Cleanflow Systems has invested more in research and development and expanded manufacturing including outsourcing to members of the cluster.

PowerShield is successful with its innovative battery monitoring product in major data centres in North America and Europe. In North America the Powershield system is being installed in one major data centre with over 4,000 batteries and 6 other medium to large data centres and in Europe installations are underway for an international bank with over 4,000 batteries. Another cluster member has been assisting with new product development.

Define Instruments now has distributors in South Africa and is looking at opening a branch in Johannesburg. The Define Instruments simple and easy to use transmitters and wireless devices have enabled it to increase exports tremendously to Australia and South Africa. They have grown this year by 45% and employed 6 new people. Of particular value in this expansion has been the exchanging of international electronics market information with another cluster member.

Compac Sorting Equipment successfully tendered for a $US15m contract against strong competition to design and develop a Hi Tech sorting and packing line for the world’s largest citrus company. Compac will be building a sorting machine the length of a rugby field that will sort approximately 2.7 million mandarins an hour and will run 20 hours a day during the citrus packing season.  Compac is hiring more staff such as project managers, designers and assembly staff to provide extra capabilities and capacity.

Autogrow Systems won the ANZ exporter award in the Business.govt.nz Flying Start competition and is using the prize to fund a trip to China for the official opening of a large new farm using Autogrow Systems horticultural automation equipment. Revenue is forecast to rise dramatically over the coming years with a new product range including a revolutionary greenhouse control system and new distributors.  Autogrow Systems collaborates with other cluster companies in marketing, governance and technical areas.

Senztek, who manufacture energy management and control technologies, has tripled the number of customers to whom it sells over the past 12 months and has entered into two potentially large OEM deals including a global opportunity. Senztek has just released a new range of innovative solar differential controllers to be known as the SolaSmart. Senztek has successfully engaged with several cluster members in technical and market development projects.

QuickCircuit offers component sourcing and procurement, design for manufacture, electronic board manufacturing and product final assembly and testing. QuickCircuit has experienced excellent growth and will be adding another 20 staff before April 2012.  QuickCircuit’s customers include several high profile companies, as well as many start-up and emerging companies that have innovative ideas and products. It has engaged strongly with other cluster members to improve product development and to provide quality control and testing services.

Fero is an integrated electronic and wire technology company that provides services for electronic manufacturers. Fero has collaborated with many of the cluster companies to enable new product development and manufacturing including projects to develop a microbrewery and a research submarine.  As a result of the cluster the CEO of Fero has joined the Advisory Board of another cluster company.

ICE AV Technology designed and manufactured the DJ multi touch mixing and control surface for the international live performance DJ market. The system became world famous overnight when used in a concert in Earls Court, London with a huge 74 inch touchscreen. Building on this success the Holo-Info-Desk has now been developed for companies to use at trade fairs and was used by ElectronicsAuckland members to provide an interactive display of electronics capability at the technology showcase held in The Cloud during Rugby World Cup 2011.

Actronic Technologies creates electronic measurement and control products and software – productivity solutions that endure and perform in some of the world’s most rugged environments. Their hydraulic weighing systems, conveyor belt scales, and specialised log-harvesting products are in use throughout the Americas, Europe, Australasia and China.  Actronic has grown in all markets this year and has been busy adding staff and collaborating with other cluster members to meet this demand.

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RWC 2011 brings together NZ’s hi tech industries to engage with the 1,000’s of visitors NZ will host.

Businesses and Government agencies in New Zealand are quietly behind the scenes preparing for the largest sporting event to be held in this hi-tech and and beautiful country in our life time. The Rugby World Cup 2011 is coming to the home of the world famous All Blacks and this is bringing 1,000’s of the fans, business leaders from around the world in September 2011. Some are billing it as NZ’s biggest party. So come on down we have alot to show and share!

Members of the Auckland ICT community and in particular members of this web site are keen to engage with visitors to NZ during this time to build relationships and show the remarkable scope, skill and capability that can be delivered. We welcome a casual hello, formal meetings, introductions or whatever level of engagement you are welcome with.

The following video from the agriculture industry and specifically the merino wool sector encapsulates what NZ industry is keen to show case in their respective fields.

Members of the AucklandICT Industry group and the Electronics Auckland members will be actively engaging thru the NZ2011 channel. Both visitors to New Zealand during the Rugby World Cup and local companies are strongly recommended to enroll (NO CHARGE) to begin the free and faciliated matching process. New Zealand has a dynamic hi tech industry that is leading edge. http://www.nz2011.govt.nz/business/real-nz-showcase/ict

So NOW is the time to enrol before the whisle blows on the largest sporting event ever to come to New Zealand.

Rugby World Cup 2011 presents an unpresidented opportunity for New Zealand to showcase it’s innovation and creativity in the ICT sector. But what can local businesses do to participate?

The NZ2011 Business Club  www.nz2011.govt.nz/business creates opportunities for businesses to host visitors in similar industries or with common interests and show them the real New Zealand. By hosting international business people, New Zealand businesses that take part in the programme will make valuable business connections. The programme will suit business looking to expand through capital investment, exports or innovation.
Membership is free and open to all www.nz2011.govt.nz/business/join-the-club/