Electronics cluster thriving

Despite the current global economic climate and recent trend of shifting manufacturing offshore, these companies, members of ElectronicsAuckland,  are innovating and growing exports from a New Zealand production base. Examples are:

Cleanflow Systems has recently merged with a US company, and competitor in the large pipe inspection industry, Redzone Robotics. As part of this merger a $US 25 million investment was made by ABS Capital Partners Inc., a leading growth equity investor. With an increased US-based sales force, Cleanflow Systems has invested more in research and development and expanded manufacturing including outsourcing to members of the cluster.

PowerShield is successful with its innovative battery monitoring product in major data centres in North America and Europe. In North America the Powershield system is being installed in one major data centre with over 4,000 batteries and 6 other medium to large data centres and in Europe installations are underway for an international bank with over 4,000 batteries. Another cluster member has been assisting with new product development.

Define Instruments now has distributors in South Africa and is looking at opening a branch in Johannesburg. The Define Instruments simple and easy to use transmitters and wireless devices have enabled it to increase exports tremendously to Australia and South Africa. They have grown this year by 45% and employed 6 new people. Of particular value in this expansion has been the exchanging of international electronics market information with another cluster member.

Compac Sorting Equipment successfully tendered for a $US15m contract against strong competition to design and develop a Hi Tech sorting and packing line for the world’s largest citrus company. Compac will be building a sorting machine the length of a rugby field that will sort approximately 2.7 million mandarins an hour and will run 20 hours a day during the citrus packing season.  Compac is hiring more staff such as project managers, designers and assembly staff to provide extra capabilities and capacity.

Autogrow Systems won the ANZ exporter award in the Business.govt.nz Flying Start competition and is using the prize to fund a trip to China for the official opening of a large new farm using Autogrow Systems horticultural automation equipment. Revenue is forecast to rise dramatically over the coming years with a new product range including a revolutionary greenhouse control system and new distributors.  Autogrow Systems collaborates with other cluster companies in marketing, governance and technical areas.

Senztek, who manufacture energy management and control technologies, has tripled the number of customers to whom it sells over the past 12 months and has entered into two potentially large OEM deals including a global opportunity. Senztek has just released a new range of innovative solar differential controllers to be known as the SolaSmart. Senztek has successfully engaged with several cluster members in technical and market development projects.

QuickCircuit offers component sourcing and procurement, design for manufacture, electronic board manufacturing and product final assembly and testing. QuickCircuit has experienced excellent growth and will be adding another 20 staff before April 2012.  QuickCircuit’s customers include several high profile companies, as well as many start-up and emerging companies that have innovative ideas and products. It has engaged strongly with other cluster members to improve product development and to provide quality control and testing services.

Fero is an integrated electronic and wire technology company that provides services for electronic manufacturers. Fero has collaborated with many of the cluster companies to enable new product development and manufacturing including projects to develop a microbrewery and a research submarine.  As a result of the cluster the CEO of Fero has joined the Advisory Board of another cluster company.

ICE AV Technology designed and manufactured the DJ multi touch mixing and control surface for the international live performance DJ market. The system became world famous overnight when used in a concert in Earls Court, London with a huge 74 inch touchscreen. Building on this success the Holo-Info-Desk has now been developed for companies to use at trade fairs and was used by ElectronicsAuckland members to provide an interactive display of electronics capability at the technology showcase held in The Cloud during Rugby World Cup 2011.

Actronic Technologies creates electronic measurement and control products and software – productivity solutions that endure and perform in some of the world’s most rugged environments. Their hydraulic weighing systems, conveyor belt scales, and specialised log-harvesting products are in use throughout the Americas, Europe, Australasia and China.  Actronic has grown in all markets this year and has been busy adding staff and collaborating with other cluster members to meet this demand.

New Zealand: A world of hi tech innovation and leadership.

New Zealand is one of those unique countries in the world, that inspite of its remoteness from the rest of the world, has become a flourishing economy of innovation, leadership and entreprenurialship. There is probably no sector that its nationwide industries are not engaged in. Be it vodak manufacturing, freight systems, merino wool, electronics, robotics, GPS chips, health care devices, fruit handling machinery, mobile radio systems, 3d imaging, yacht construction, forestry, diary, sports, interactive software and hardware, vintage air craft, movie production, SMS systems and the list continues and all this from a population of 4 million.

The NZ culture, lifestyle, mannerism and thinking over the years has been a breeding ground that has inspired many to achieve their dreams.  One organisation that is working hard to increase this success and innovation has been the industry organisation known as NZICT. Recently, NZICT released a Youtube video that reflects on from where the high tech industry has come from and heading towards. With the largest sporting event to happen in the nations history, the 2011 Rugby World Cup has become the event that is pulling many of these NZ companies and industry sectors together to provide a show case but also a platform of co-operation and growth across industries sectors following on from the Rugby World Cup.

One documentary that features a number of these innovative companies and personalities is called Beyond the Farm and the Theme Park and show cases the excellence and innovation developed down under for the world market. At the same time it endeavours to delve into the mindset that has allowed the innovation to reach this stage, but more importantly what is required to take the NZ economy into the next phase of growth based around hi tech innovation.

Wellington University’s Professor Paul Callaghan outlines his vision for New Zealand’s future prosperity in this lecture at Auckland War Memorial Museum as part of The Royal Society of New Zealand 2007 Distinguished Speaker series. Our landscape is magnificent and helps define who we are. But Sir Paul argues we have the potential to be a great deal more besides, and that we must be if we are to build the society we want our children to thrive in. He puts forward the best way we can enhance our prosperity is through sensible investment in science and technology, coupled with culture change.

Beyond the Farm Gate

Beyond the Farm Gate and the Theme Park documentary on NZ's hi tech sector features an address and numerous interviews. 1hr 28min long

Posted by Kevin Andreassend, AucklandICT

New Zealand Hi-Tech Economy Survey

Auckland ICT and Electronics Auckland invite you to partner with International Institute for Software Economics, Innovation and Entrepreneurship Incorporated (IISEIE) and Microsoft on the important initiative that will provide you with valuable benchmarking and insight into your strategic position in the marketplace.

This is a unique opportunity for your organization to better understand your innovation readiness and identify specific, actionable steps to increase your organization’s innovation capabilities.

You are invited to take a part in the New Zealand Hi-Tech Economy Survey, the results of which will be available for your use in a form of comparative benchmarking tool which will help you to:

  • Better understand your organizational capacity for innovation.
  • Identify your innovation strengths that can be leveraged for your competitive advantage.
  • Spot critical barriers and risks that may limit or block innovation in your organization.
  • Understand your relationship with the market place and gain insights on how your innovation capability compares to your competitors.
  • Identify opportunities for growth and improvement.

The Survey page can be accessed through the following link: https://www.surveymonkey.com/s/Hi-Tech-Economy-Survey

By following this link, you will get to the online survey page that provides information about the survey and instructions for its completion.

This survey is part of the High Tech Economy Study in New Zealand. The initiative is executed by The International Institute for Software Economics, Innovation and Entrepreneurship Incorporated (IISEIE).

All information will be kept confidential and results will be reported only in aggregate. Neither Microsoft nor other survey participants will be able to access or view your responses to these questions.

Thank you in advance for completing the survey. Do forward post this to hi-tech companies in your network and encourage them to take part too.

We are open for business!

Thanks for visiting this website during your hectic day. We live in one of the most fortunate and idyllic countries in the world to create innovation and to work. Our remoteness from the trouble spots around the world actually means we can dream and plan hi-tech innovation without worrying about foreign industrial espionage, bomb blasts down the road, armies sitting on our door step or mass riots about to close us down.

New Zealand is the dream location for many to move to and set up business. Registering up a business is as about complicated as buying your groceries online. Many companies in NZ punch well above their weight on the international scene. We are a country that for over a 100 years relied on shipping routes to England, Americas and Asia to survive.

Today we are world leaders in many sectors such as forestry, milk and dairy, tourism destination and in a lesser way high technology. The diversity in NZ ranges from GPS chips, specialist manufacturing, aluminium casting for wheels in the USA market, model making and set construction for such films as the Lord of the Rings, King Kong. A NZ flower grower was responsible for all the flowers used in US President Barack Osama’s inauguration. The range is widely diverse and almost fair to say in every sector, though we don’t build submarines we build the best super yachts in the world and we even have our own fledging rocket industry. We make robots that fly and robots that can turn a cripple into 6 Million dollar man. 3D interactive stamps for British Post are developed and designed in NZ as are all the road maps for Australia.

The list is almost endless, but I think you get the idea.

Welcome to the Land of the Long White Cloud.
where dreams and innovation come alive and customers from around the world seek Kiwi technology to solve their problems.