Business to Markets Ltd


We specialise in helping technology companies grow faster in niche export markets.

We work with exporters to help them select the best markets, devise the best ways to approach these markets, visit or exhibit at trade fairs, assess their value proposition and find the right partners. We strive to help companies achieve their goals, whilst making best use of limited resources.

We offer a choice of three services to start-ups, emerging and established exporters:

  •  Hi-tech export coaching
  •  Facilitation
  •  Consulting: Business Planning, Marketing Strategies and Exporting

The company is a member of a number of industry associations including:

  • Auckland ICT
  • British NZ Business Association
  • Export New Zealand
  • NZ German Business Association

BUSINESS TO MARKETS Ltd is led by Simon Fawkes, who has extensive business experience in New Zealand, Germany and the UK across a broad range of sectors. Simon is a “reformed engineer” and a linguist with fluent German and French. His appointment as New Zealand Trade Commissioner in Hamburg in 1992 was the catalyst to a mid-career change to international marketing. He has worked in a number of marketing and business development roles for technology companies as marketing manager or consultant. With Wellington Drive Technologies, Aeroqual and Actronic Technologies most of his efforts were devoted to investigating international markets and forming new business relationships in the industrial electronics sector in Europe. He also developed a staged process for Truescape Visual Reality to assess potential locations for its first international office.

Over the past few years Simon has worked closely with Senztek and Multifit to develop new export markets in the UK, Europe, Australia and North America.

As part-time Cluster Facilitator of Auckland ICT for the last five years, Simon has played a key role in the growth of the cluster from 20 to over 80 members.

Simon has an MA in Engineering and Modern Languages (German & French) from Cambridge University in England and an MBA from Otago University. He is a Member of the Institution of Professional Engineers, New Zealand (MIPENZ) and an Accredited Mindshop Facilitator Network. Refer to the B2M website and Simon’s blog for further information.

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